Increased revenue from non-aviation thanks to attractive offers
The Commercial Activities business division at FMG develops, markets, and manages retail and catering in the terminals and in the München Airport Center (MAC). This includes services related to parking, as well as advertising and events on airport premises. This portfolio is geared particularly towards end customers, in particular passengers, but also employees and visitors. This business division therefore makes a significant contribution to FMG’s revenue from the non-aviation segment.
Bavaria and the world – strong brands on an international platform
Customers value Munich Airport as an innovative location with a distinctive Bavarian charm and top-quality services. Business partners, advertisers, and retail unit lessees use the airport to position their products, services, and brands. Munich Airport therefore strives to offer visitors an appealing balance between transport options and retail space along with a suitable mix of sectors and brands. The airport’s approach is centered around strong and international brands and a unique Bavarian identity with impressive brand recognition. This concept has also been carefully reflected in the T2 satellite building: its central market square, which features a select range of catering and retail units, embodies traditional Bavarian life and Munich’s joie de vivre.
Allresto Flughafen München Hotel und Gaststätten GmbH provides a diverse range of culinary options at Munich Airport. It operates around 75 percent of all catering facilities at the airport. With the opening of the new satellite building in 2016, Allresto added five new restaurants to its offering. The high standard of the international, German, and Bavarian dishes on offer is reflected in the airport’s strong results in the Skytrax World Airport Awards and its popularity among guests. In 2016, Allresto also achieved success at the Hamburg Food Service Prize, where it received the «Domestic Market» sector award.
FMG’s wholly owned subsidiary eurotrade Flughafen München Handels-GmbH offers visitors a unique and diverse array of shops. It runs 62 retail units, covering the sectors of duty-free/travel value, press and travel essentials, fashion, watches, jewelry, and accessories. eurotrade opened seven new shops in the new satellite building in 2016. The opening of «Chef’s Tools», a specialist in household items, in Terminal 2 saw the addition of a store aimed specifically at Chinese customers. With the launch of the new in-house brand «MyDutyFree», which is based on the umbrella brand «M», the duty-free shops at Munich Airport are gradually being redesigned since the first quarter of 2016.
Full-service parking: new options available at the airport
Over the course of 2016, there was a more than three percent increase in vehicles counted in the almost 36,000 parking spaces in the 14 multi-story parking lots and other parking areas at Munich Airport. Frequent flyers, corporate customers, and business travelers were particularly eager to use the premium parking spaces for added comfort and security in P20, which is directly next to the Terminal. In 2016, there has also been a reorganization under the motto «Full-service parking». There, Munich Airport expanded its range of products and services: one new feature was the simple online booking process. The platform brings together all services and an online payment option on a single website.
In-demand location for events and advertising
The roofed-over MAC forum between the two terminals regularly hosts special events for passengers and visitors. Some of the highlights of this fiscal year included:
- Taste & Style: a new three-day festival featuring the latest and food trucks
- Surf & Style: the MAC Forum took its sixth beach vacation
- Now a tradition: the popular Christmas and winter market with an open-air ice rink at the end of the year
Munich Airport is also an appealing location for advertisers: They can reach target groups with strong purchasing power and achieve high contact numbers in the heart of the airport’s unique atmosphere. The large advertising area on the western facade of Terminal 2 is a particular highlight. This area featured advertisements for both Lufthansa and Audi in 2016, as well as a BMW advert to celebrate the company’s 100-year anniversary. Advertising clients also have the opportunity to use entire spaces and showrooms in the terminals to showcase their products. A new digital advertising concept was developed for the new satellite building, which has already been utilized by respected companies such as Sixt, HypoVereinsbank, Deloitte, Siemens, Fiat/Alfa Romeo, and Deutsche Lufthansa.
items were counted on the longest receipt in 2016.
(gross) on March 27, in the «Rolex/Omega/Carrera y Carrera/Bulgari» boutique – the record purchase for all eurotrade units in 2016.